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Booming Bauma bursts recession bubble
The world’s largest exhibition, the Bauma
construction equipment show, having received over
415,000 visitors from more than 200 countries. The size of the 555,000m2
exhibition space and the 3,150 registered exhibitors from 53 countries
hit record levels. The exhibition is by any measure a phenomenon, a huge
expanse of new construction machinery that was spread out under the
bright Bavarian weather. Visitor numbers proved so high on the first
family day, Saturday, that the gates opened 15 minutes early to reduce
the swelling throng at the entrances and the entrance then had to be
closed later on in the day to help control numbers in the packed aisles.
The strong numbers showed that the construction industry is on the
upswing out of recession with equipment manufacturers and dealers having
rationalised stocks and now being in a position to increase sales of
new machines. Attendance was hit by the travel disruption that affected
flights across much of northern Europe. India was the partner nation for
the exhibition but the number of Indian visitors attending was low due
to the issue over flights. Visitor numbers from other Asian nations such
as China as well as from North America and Latin America were also hard
hit. However European visitor numbers remained strong with many taking
long trips by road and rail to attend the event, travelling from as far
afield as the North of Sweden, Russian capital Moscow and the Turkish
capital of Istanbul. In comparison to Bauma 2007, overall attendance was
17% lower; 65% of the visitors came from Germany, 35% travelled from
countries outside Germany. Some of the events in the bauma Forum, which
particularly in the first two days of Bauma 2010 had included many
specials about the partner country of India, had to be cancelled or
re-staffed. The show was also hit by a controversial legal battle
between JCB and a number of Chinese firms. JCB took action due to
suspicion of copying of its designs, although this was strongly denied
by the Chinese firms. The 30th Bauma, International Trade Fair for
Construction Machinery, Building Material Machines, Mining Machines,
Construction Vehicles and Construction Equipment, will take place as
planned in three years time, from 15th-21st April 2013 in Munich.
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