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ParkingPal system launched at Intertraffic
Parking management
is about to enter a new era with the launch of a new solution, being seen for
the first time at Intertraffic.
ParkingPal is a
parking management system that does away with barriers and its aim is to transform
the traditional ‘car park experience’ from one of a distress purchase to the
start of a closer, more user friendly relationship between the consumer and the
destination.
“It’s about completely rethinking the whole
car parking business,” said David Barrington, executive director marketing
& commercial for Parking Applications which designed and built the system.
“The car park is the first and last experience that customers have (of a
destination) and its potential to add value has not been recognised or
addressed, until now.”
The system has no
barriers but uses licence plate recognition technology to capture images of
each vehicle entertaining the car park. The motorist can pay before or after
through a range of channels, from cash or card to mobile. They can elect to
enter their mobile number into the system in order to receive details of
discounts or special offers from the destination.
With a strong
element of trust involved, people who abuse the system would be traced through
their number plate details and receive a letter initially asking for an
explanation.
For the
destination owner the system offers a range of benefits starting with a
reporting service that gives details of the numbers of visiting cars, their
length of stay and how often they return.
Parking
Applications has an exclusive agreement with parking systems major Parkeon
covering the ParkingPal system.
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