Avery fights graffiti with digitally printed traffic signs
First published in Intertraffic Innovation News - May 27, 2020
Traffic sign graffiti and vandalism aren’t just an eyesore for municipalities around the world, they’re also a major expense and safety concern. Traffic signs marked with spray paint, stickers, and marker ink cause distraction for drivers and can make signs illegible. To alleviate the heavy burden and cost placed on cities from graffiti damage, Avery Dennison created a graffiti-resistant protective film for traffic sign applications.
“By applying OL-1000 anti-graffiti overlay, traffic signs can be simply cleaned instead of replaced. This is a great long-term investment for agencies and also a sustainable solution,” says Aaron Means, Avery Dennison Reflective Solutions Global Traffic & Digital Printing Solutions manager.
Not only does this protective overlay offer easy graffiti cleanability, but it also increases the life of the sign. “For signs printed on the TrafficJet Print System, we’ve extended the warranty up to 15 years — the longest in the industry with no geographical restrictions. The combination of our sheeting, inks, and overlay provide superior durability compared to computer cut and screen printing,” explains Means. Agencies looking to provide this advantage to their cities no longer have a cost hurdle to overcome. This protective overlay does not come at a premium cost — it’s standard with every TrafficJet printed sign.
Graffiti presents municipalities with a wide range of challenges given the effort and costs required to control and remove it. The expense, hours, and safety risks of replacing street signs does not have to be included in those challenges.
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Avery Dennison