Digital signs make sense, says Avery Dennison

First published in Intertraffic Innovation News - April 30, 2020

The ability to cost-effectively digitally print traffic signs is turning heads in the highway industry. This technology’s ability to significantly reduce stagnant capital by printing short, medium, and long production runs as needed and eliminating the burden of screen printed made-to-inventory signs is creating new competitive edge opportunities for sign shops embracing the technology. It is also attracting new entrants who see that market entry has become simpler and with a lower investment due to the elimination of infrastructure needed to mass-produce signs.

“Beyond capital savings from smaller inventories, additional savings can also be realised in smaller production facilities and the costs associated with utilities, insurance and taxes,” explains Ashish Shukla, senior director, strategy & global marketing, Avery Dennison Reflective Solutions. “While the equipment and production flow are different, digital can simplify production by eliminating the practice of batching multiple orders to generate longer runs of identical signs. And, by moving products out the door and into the hands of customers in fewer days, there is the benefit of improving cash flow.”

The solution for a digital print transformation for sign shops of every size is here with the Avery Dennison TrafficJet Pro and TrafficJet Xpert systems. Shops that adapt to changes and find ways to master the technology will find the move to digital rewarding, and instrumental in solidifying their presence in the industry. That’s the reason so many modern traffic sign shops are moving towards cleaner, efficient, sustainable print production.