Signal Group and Peek Traffic are now Oriux

First published in the Intertraffic Innovations Guide - April 15, 2020

Oriux is a united force in ITS and traffic management solutions. Globally known Peek Traffic, a subsidiary of Signal Group, launched a rebranding initiative highlighted by the change of the company name to Oriux.

The purpose of the rebranding initiative is to unite Peek Traffic and Signal Group into a single brand and identity. The new name represents human talent, innovation, technology, mobility and global strength and reflects the group’s constant evolution and international growth. Today, the group of companies has presence in more than 500 cities with more than 60,000 traffic intersections deployed and over 25,000 traffic counters and classifiers used worldwide.

“We decided to embark on a new identity initiative that will solidify and simplify our global presence, but will also serve to unite all of our teams under one banner”, said Alejandro Brunell, president and CEO. “For more than 60 years, our organisation has worked tirelessly to innovate in traffic safety, develop new technologies for better mobility and create solutions to improve our quality of life. We will continue to build a safer and brighter future in mobility and technology, with cutting edge solutions from a multidisciplinary organisation, and committed to become a global leader in ITS technology development.”

“Since the acquisition of Quixote Traffic 12 years ago, Signal Group and Peek Traffic have been working in the amalgamation of several companies and brands such as Traconex, US Traffic, Multisonic and Northwest Signal to name a few. So, in order to enhance our global standing and presence in the industry, we are combining our identities into a single brand,” added Rolando Garcia, VP of operations.