Sunward aims to expand market share in European excavator market

First published at bauma - April 10, 2019

He Qinghua, founder and chariman of Sunward

Chinese manufacturer Sunward has ambitions to expand its share of the European excavator market having already made significant inroads since it first introduced its products to Europe in 2004.

It has achieved sales of 10,000 units since then, mainly small and medium-sized excavators, but the company acknowledges that competing for market share with the established major suppliers will be challenging.

“Sunward has made many achievements in Europe so far, but compared with the top companies, it still has a long way to go,” said He Qinghua, founder and chariman of Sunward.

Sunward competes on the quality, performance and the stylish design of its products, said He Qinghua. It also offers a high level of service, something that is important in Chinese business culture.

The company has a production centre in France, where it also has a research and development (R&D) facility. “We have many engineers in Europe to survey the market and investigate local requirements so that we are able to make products suitable for the local market,” said He Qinghua.

He Qinghua believes that his company’s investment in R&D will not only benefit sales, but could also contribute to the industry generally. “We hope we can make a contribution to the European construction industry through technology innovation,” he said.

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